Privacy Policy

This Privacy Policy explains how searchpartyperformance.co.uk ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We act as a data controller and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of personal data:

• Identity Data: name or username if you contact us or subscribe to a newsletter.
• Contact Data: email address when you communicate with us.
• Technical Data: IP address, browser type, device type, operating system, and approximate location.
• Usage Data: pages visited, time spent on pages, click patterns, and referral source.
• Cookie Data: information collected via cookies and similar technologies as described in Section 3.

2. How We Use Information

We use the collected data for the following purposes:

• Analytics: to understand how visitors use our site, measure performance, and improve content.
• Affiliate Tracking: to track clicks and referrals to third-party betting sites, which allows us to earn commissions and maintain accurate reporting.
• Site Improvement: to personalise user experience, remember preferences, and develop new features.
• Communication: to respond to enquiries or send requested updates, where consent has been given.

Legal bases for processing include consent (for non-essential cookies), legitimate interests (for analytics and affiliate tracking), and performance of a contract (when responding to your requests).

3. Cookie Policy

We use cookies and similar technologies on searchpartyperformance.co.uk. Cookies are small text files placed on your device.

• Strictly Necessary Cookies: required for the website to function, such as security and cookie consent preferences.
• Analytical/Performance Cookies: help us count visits and traffic sources, e.g. Google Analytics, with IP anonymisation enabled where possible.
• Affiliate Tracking Cookies: set when you click an affiliate link to a betting site, allowing the operator to credit our referral. These are set by third-party affiliate networks or operators.
• Advertising Cookies: may be used to show relevant ads or limit ad frequency.

Opt-out options: You can manage or disable cookies via our cookie consent banner, your browser settings, or by clearing your cookies. For analytics opt-out, you may install a browser add-on where available. Note that disabling affiliate tracking cookies may not prevent linking, but may affect commission attribution.

4. Third-Party Links

Our website contains links to external gambling operators and affiliate networks. Once you leave searchpartyperformance.co.uk, we do not control the privacy practices or content of those third-party websites. We encourage you to read the privacy policy of every site you visit, especially before providing personal data or creating an account. We are not responsible for the data processing activities of linked casinos, bookmakers, or their affiliate platforms.

5. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to access – request a copy of the data we hold about you.
• Right to rectification – correct inaccurate or incomplete data.
• Right to erasure – request deletion of your data in certain circumstances.
• Right to restrict processing – limit how we use your data.
• Right to data portability – receive your data in a structured, machine-readable format.
• Right to object – object to processing based on legitimate interests, including marketing.
• Right to withdraw consent – where processing is based on consent, you may withdraw it at any time.
• Right to complain – you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details in Section 7. We may request proof of identity to verify your request.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data may be retained for the duration required by relevant affiliate network agreements, usually up to 30 days for cookie duration and longer for aggregated reporting. Contact and enquiry data is kept for no longer than 12 months after resolution, unless legal obligations require otherwise.

7. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint, please contact us at:

Email: [email protected]

We will respond to all legitimate requests within one month.